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NandaParesh

Paid & Performance

Paid media is distribution. We build what happens after the click.

Meta, Google and LinkedIn advertising connected to the qualification and follow-up system — so traffic becomes pipeline, not just impressions.

Most agencies stop at the click. We build everything after it — so every rupee of ad spend lands inside a system that converses, qualifies, follows up and converts.

Problems we solve

  • Clicks without conversion

    Traffic arrives, but the follow-up system was never built — leads go cold in hours.

  • Wrong optimization signal

    Campaigns optimize for the click, not for the customer — volume without qualification.

  • Disconnected data

    Ad data stays inside the ad platform and never improves anything else.

What is covered

  • Account architecture

    Campaign structure designed around how you actually sell, not platform defaults.

  • Meta Ads management

    Campaign build, creative testing and ongoing optimization across Facebook and Instagram.

  • Google Ads management

    Search, Performance Max and YouTube campaigns capturing existing demand.

  • LinkedIn Ads

    B2B targeting for professional audiences and high-value pipelines.

  • Landing alignment

    Ad traffic lands on pages built to convert, not generic homepages.

  • Funnel connection

    Leads flow into CRM and automated follow-up from day one.

Deliverables

  • Paid media strategy and account architecture
  • Meta Ads campaign build and management
  • Google Ads campaign build and management
  • LinkedIn Ads for B2B audiences
  • Audience research, creative angles and testing plans
  • Landing page alignment with ad traffic
  • Lead pipeline connection: ad → CRM → follow-up automation
  • Performance dashboards and honest reporting

How we work

  1. Strategy and architecture

    Audience, offer and intent mapped; account structure designed around how you actually sell.

  2. Build and launch

    Campaigns built with clear testing plans: audiences, angles, creative, landing alignment.

  3. Connect the funnel

    Ad traffic connected to CRM and automated follow-up — WhatsApp, email, sales alerts.

  4. Optimize and compound

    Spend shifts to what converts; learnings feed back into creative and targeting.

Ideal for

  • Businesses ready to invest in predictable demand generation
  • Companies with a follow-up gap between ad click and conversion
  • B2B brands needing LinkedIn's professional targeting

Questions, answered

Ready to make paid advertising & meta ads work as one system?

Tell us where you are. We will map the fastest route to where you need to be.